The Internet has a tendency to take the extreme version of any given situation. In the office, employees may be reserved in talking openly about certain future expectations of their chosen industry. Yet, online is a different matter. People make exclamatory comments. Is Twitter dead in the water? Why is Google Plus a complete failure? These comments serve an obvious purpose.
A lot of this is said to capture some attention from people searching through the indexes. A headline such as ‘social media is dead’ is far more captivating than ‘social media may be sort of slowing down but probably not.’ Social media is absolutely not dead. But, there is a fair argument there somewhere, hidden beneath the exaggeration and clickbait strategies.
There is an important silver lining somewhere in the chaos of the notoriously changing SEO industry. These big-picture claims are somewhat missing the point of search engine…
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